We persevere and hold on. Our endurance is tested. But soon the vaccine will be ours. Albert Einstein said that out of every crisis comes great opportunity. And while we will not go back to the way things were, the road to, and the establishment of, the "new normal" will present many opportunities for positive change for businesses and organisations, not least in the way we work.
The assignment involved packaging the group's key strategic objectives and messages into a series of short films presented by the various members of the management team. We developed the concept, tonality and storyline to hold the whole together. We created a strategy hub, easily accessible on the intranet, to bring everything together in one place and support leaders in their mission to translate the different elements of the strategy into concrete activities at work, together with their teams.
It's unreal how quickly time has passed and how much has changed this spring. How do we keep up with all the changes. How do we cope with an everyday life that is nothing like it used to be? How do we plan our work when so much of what we used to know and be able to do is subject to uncertainty? What changes do we see? What do we think will happen in the future? There is indeed much to reflect on.
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