Customer cases


Strategy communication and activation


The Power of Pricing


A strategic training and awareness builder

Pricing at ASSA ABLOY is subject to a game-change, from hardware to software, from products to services, from cost plus to value-based pricing.

To succeed in this transformation there is a need for continuous communication and learning support that really reaches all employees in the target group(s). Not only one time in relation to the requested course content, but over time as the subject matter and scope as well as the need for training will evolve.

For this reason, we developed a flexible web-based training solution where ASSA ABLOY can offer continuous support with updates and new small course modules within the pricing field – all in one place.


"As a strategic training and awareness builder, the solution has become a bit of a role model within ASSA ABLOY. I think it's because it is ambitious and alternately structured with different elements of best practice video testimonials, interactivities and infographics."

Global Pricing Director, ASSA ABLOY Group


Focus EU visual model

Welcome to the Focus on the EU learning portal - a digital platform with quizzes, films and interactive exercises that increase basic knowledge and provide insight into Swedish business' work in the EU. The flexible structure gives employees the opportunity to delve into what they need to know more about on their own and gives them insight and knowledge ahead of the Focus Day.

Employees meet for a Focus Day on the EU - with films and challenging questions to discuss and solve.

The portal is available to all - to refresh memories when needed or for onboarding new staff. The FOKUS EU portal becomes a living gathering place that can be built upon with EU-related know-how for inspiration and further learning.