Our Code of Conduct

Challenge

The Code of Conduct within reach

Serneke is a construction group with a strong social pathos. The goal is to be perceived as the most innovative, committed and dynamic company in the industry. This requires a transparent business climate and a high level of ethics. Serneke's values and code of conduct are the basis for this. But it is important that everyone knows the Code of Conduct and lives by it, not just employees and managers. Subcontractors must also live up to the guidelines in it. With around 1,000 employees and a host of subcontractors spread across different regions, this can be a challenge.

Solution

In order to reach out to everyone in an effective way, Involve, together with Serneke, has developed a dilemma-based digital solution. It provides the framework for the Code of Conduct - why is there a code, what is it based on and how can I act if I see or perceive something that violates it. It is followed by an in-depth session that considers a number of possible dilemmas, ranging from safety failures in the workplace to questionable gifts or questionable meetings before tenders. Many times, what is right or wrong is not black and white and obvious, it requires both reflection and sometimes discussion.

Result

With the digital solution, Serneke has an effective tool for learning more about the Code of Conduct, both on its own and as a group tool in joint discussions. It is flexible and can be expanded with more topical dilemmas over time.

The solution is responsive and therefore works well on different devices such as a computer, tablet or phone - making it easy to reach everyone, even those who don't work at a computer on a daily basis.

Some voices about the training:

"Thought the training was great, especially with practical dilemmas that I think many will recognise and where the answer may not always be entirely obvious. "

"What a sensible education. I liked the structure very much!"

"Serneke is a values-driven company and we know that softer values such as transparency and respect for each other are also critical to business. To ensure that every employee really embraces the Code of Conduct, we see the digital training as an effective way to reach out to everyone, while simplifying the content with concrete examples that people can relate to. In addition to being a mandatory training for all employees, it is a good tool for managers who can use parts of the training as a basis for discussion with their team."

Daniel Modéus, General Counsel

FROM
Welcome to the Focus on the EU learning portal - a digital platform with quizzes, films and interactive exercises that increase basic knowledge and provide insight into Swedish business' work in the EU. The flexible structure gives employees the opportunity to delve into what they need to know more about on their own and gives them insight and knowledge ahead of the Focus Day.

UNDER
Employees meet for a Focus Day on the EU - with films and challenging questions to discuss and solve.

AFTER
The portal is available to all - to refresh memories when needed or for onboarding new staff. The FOKUS EU portal becomes a living gathering place that can be built upon with EU-related know-how for inspiration and further learning.

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