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Svenskt Näringsliv

Focus EU


Flexible learning about the EU

The Confederation of Swedish Enterprise is the voice of business in Sweden. As an organisation, it has a high level of expertise, a wide network of contacts and a unique insight into the EU, where many decisions affecting businesses are made. In order to further raise the level of knowledge and to best represent the interests of their member companies, they wanted to raise awareness of the EU in general within the organisation, as well as how, when and in what way they can influence the decisions taken in Brussels.


Together with the Confederation of Swedish Enterprise and our sister agency Creo, we developed the FOKUS EU training programme, which is about arousing curiosity and encouraging collaboration and proactivity in the EU's decision-making processes. To meet the varying needs of employees for overview and in-depth knowledge, but at the same time make the training accessible to all, we developed a pedagogical mix of digital elements with engaging videos and exercises, as well as support material for a physical meeting.

We set up FOCUS EU in three different phases;


Focus EU visual model

Welcome to the Focus on the EU learning portal - a digital platform with quizzes, films and interactive exercises that increase basic knowledge and provide insight into Swedish business' work in the EU. The flexible structure gives employees the opportunity to delve into what they need to know more about on their own and gives them insight and knowledge ahead of the Focus Day.

Employees meet for a Focus Day on the EU - with films and challenging questions to discuss and solve.

The portal is available to all - to refresh memories when needed or for onboarding new staff. The FOKUS EU portal becomes a living gathering place that can be built upon with EU-related know-how for inspiration and further learning.