Customer cases


Strategy communication and activation


Branding & Tone of Voice


Films to build the brand

Branding concerns everyone working in a company. This is something we might not think about in our daily work. A strong brand can take a long time to build, and minutes to ruin. Increased knowledge and understanding of ASSA ABLOY’s Brand and Identity will help all employees know more about why this is important and how to apply it.

We developed this training to convey the Power of Branding and give insights on how important branding is in general terms and more specifically when it comes to ASSA ABLOY. The training shows that a brand is so much more than a logotype and that it is an asset that needs to be protected and used consistently.

The training is based on a variety of short modules giving an overall view and understanding of the context. The modules are used for insights and learning, for quick information and as hands-on tools to the right way of using the brand, for example templates and visual guidelines.


Tone of voice

What we say and write matters… The tone of voice is also part of the brand. How wordy and formal are we? How can we apply a more modern, direct and efficient way of writing and presenting ourselves? How can we make it easier to communicate – in line with our brand? This is also featured in the training.


Focus EU visual model

Welcome to the Focus on the EU learning portal - a digital platform with quizzes, films and interactive exercises that increase basic knowledge and provide insight into Swedish business' work in the EU. The flexible structure gives employees the opportunity to delve into what they need to know more about on their own and gives them insight and knowledge ahead of the Focus Day.

Employees meet for a Focus Day on the EU - with films and challenging questions to discuss and solve.

The portal is available to all - to refresh memories when needed or for onboarding new staff. The FOKUS EU portal becomes a living gathering place that can be built upon with EU-related know-how for inspiration and further learning.